Wesley R. Card, Jones Apparel Group President and Chief Executive Officer, stated, "We are enthusiastic about expanding our existing relationship with Wal-Mart, and bringing this dynamic junior lifestyle brand to a broader audience. Furthermore, we see this as a great opportunity to utilize Jones'' operational skills in partnership with a retailer of Wal-Mart''s size and scale. We are confident that with this partnership with Wal-Mart, there is excellent potential to grow and leverage the strength of l.e.i. as a branded resource across categories."

Jack Gross, Jones Apparel Group Chief Executive Officer of Denim and Junior Businesses, stated, "We value our many strong merchandising relationships within the Wal-Mart organization, and are thrilled to be part of Wal-Mart''s vision to increase its branded product offerings to its customers. We believe Wal-Mart''s ''tween and juniors customers will be equally excited to have the l.e.i. brand exclusively in their stores."

l.e.i. is an acronym for LIFE, ENERGY, INTELLIGENCE . Infused with a fun, care-free attitude and a clever attention to styles and trends, the l.e.i. brand, which is based in denim, appeals to a broad-range of dynamic and spirited girls from all different backgrounds. l.e.i. is recognized all over the world as a leading designer of trend-right clothing for teen girls everywhere.

Jones Apparel Group will continue to lead the design, manufacturing and production of the l.e.i. brand.

Jones Apparel Group, Inc. () is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value- based stores. The Company''s nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation and footwear under the Dockers Women brand licensed from Levi Strauss & Co. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Evan-Picone, Anne Klein New York, Nine West, Gloria Vanderbilt and l.e.i., with select manufacturers of women''s and men''s products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

Source: Jones Apparel Group, Inc.
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